The eye tells a lot about you; active or weak, agile or sleepy, and like the ingredients found in PURDEY’s drinks the eye is also light sensitive. The package redesign is thus influenced by the rich details in the eyes; structural and functional.
From the new bottle shape and design to how the bottle reacts with light, we’ve kept true to the PURDEY’s mantra of being a drink like no other.
AWARDS / MENTIONS :
2014 D&AD NEWBLOOD , PACKAGE DESIGN // IN BOOK
2014 CLIO AWARDS , STUDENT DESIGN // SHORTLIST
PACKAGING OF THE WORLD
FAVOURITE DESIGN, AWARD OF THE DAY
Art Director: Kayode Olowu
Digital Designer: Madalin Iovita | Alexandru Mircea Silitra
3D: Emanuel Roman