While at THEY Amsterdam we developed this campaign for De Zwaluwen Jeugd Actie (Swallows Youth Action) to motivate children to raise money for their peers with Muscular Dystrophy or other physical limitations by taking action themselves.
Click HERE to view donation platform.
Agency: THEY Amsterdam
Creative director: Patrick Van Der Gronde
Art directors: Ruben Esser | Kayode Olowu
Copywriters : Patrick Van Der Gronde | Anwar Okasha